Robert W. Rockwell is a deformed creature who is the head of sales at Rock TV.
Sometime in the 1980s, Robby Rockwell was created by Dic as the result of a lab experiment mixing DNA from a human, a Koopa, and Weegee. He tried to get revenge on Dic by killing their other creations, Brooklyn Mario and Mama Luigi, through a complicated scheme in which he founded Rock TV with King Koopa. He failed, but Rock TV actually made lotsa money, so he kept advertising and selling for them.
Robby Rockwell has the body of a Koopa and a huge, misshapen human head, which has static facial expressions due to his Weegee genetic material. He usually wears a blue suit, but no pants. Luckily for him, this is not illegal in Dinosaur World, where he has lived since 1991.