It even has a logo?

"Shipt" is a synonym for "poop" that King Harkinian invented so he could avoid censorship. It was a success, not being considered a swear word in Hyrule, and he ended up using it in the name of Shipt Flakes, one of his cereals. However, King Harkinian seems to be the only one who uses it, and even he sometimes uses "s--t" or simply "ship" instead.

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